2020: Customer 360 Audiences
2021: Salesforce CDP
2022: Genie Customer Data Cloud
2023: Data Cloud
Me in every customer meeting:
“Just to make sure we’re all talking about the same thing…”
At this point, half of my meeting prep isn’t architecture or demos.
It’s remembering what Salesforce called the product when the customer bought it.
Somewhere out there, there’s a slide deck that still says:
- Pardot
- Einstein Analytics
- Customer 360 Audiences
- Salesforce Anywhere
And honestly?
I respect it.
Because if you’ve been in this ecosystem long enough, you know:
The implementation may last years.
The product name may last a Dreamforce.
