Retro's Field Notes

brain dumps from a
salesforce admin’s
notebook.

no polish. just thoughts.

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Just thinking out loud!

Random thoughts, lessons learned, things that annoy me, and stuff worth remembering.

$3.6 Billion for a Chat Widget

Salesforce just signed a definitive agreement to acquire Fin.

Formerly Intercom. The chat widget in the bottom corner of a thousand websites. Now it’s an AI agent that resolves 76% of support tickets end-to-end. No human. Powered by their own Apex model.

30,000 companies are already using it. Expected to close Q4 FY27.

I keep thinking about the admins at those 30,000 companies. The ones who spent years building out Intercom workspaces, routing rules, and canned responses. Now they’re in Salesforce territory. Agentforce territory.

Wonder how many of them are currently Googling what this means for their integrations.