Documentation Smockumentation
Retro
July 28, 2026
The org wiki says every flow is documented.
Walked through ten today.
Seven flowed into nothing.
The real documentation lives in a Slack channel with one reply from six months ago.
Business insights, resources, and articles written by our team of world-class Salesforce professionals.
The org wiki says every flow is documented.
Walked through ten today.
Seven flowed into nothing.
The real documentation lives in a Slack channel with one reply from six months ago.
Benchmark International increased buyer engagement by 60% and generated approximately 40% more offers after modernizing its Salesforce environment and implementing a custom Buyer Portal built on Salesforce Experience Cloud.
Salesforce is reducing certificate lifespans from 200 days down to 47 by 2029.
Forty-seven days.
I set my oven timer to 47 minutes once. Forgot about it, walked back in to a smoke alarm that’ll haunt me for years.
2020: Customer 360 Audiences
2021: Salesforce CDP
2022: Genie Customer Data Cloud
2023: Data Cloud
Me in every customer meeting:
“Just to make sure we’re all talking about the same thing…”
At this point, half of my meeting prep isn’t architecture or demos…
If you’ve been in business technology for the last 18 months, you’ve seen the headlines. ShinyHunters. Salesforce. Millions of records. Another big name compromised.
But here’s what most articles miss: these breaches have almost nothing to do with Salesforce being insecure. They have everything to do with a threat group that figured out how to exploit the one thing every platform tries to protect against… human behavior.
Configured everything.
The agent, the permissions, the triggers, the whole thing.
Hit activate.
Nothing happened…
Most Salesforce orgs don’t break overnight. They drift. Here’s how messy data, automation, and AI quietly push your CRM to the dark side… and how to fix it.
Salesforce is retiring SOAP API login() in Summer ’27.
Another reminder that every integration eventually becomes archaeology.
Somewhere out there, a developer is about to discover…
Salesforce just signed a definitive agreement to acquire Fin.
Formerly Intercom. The chat widget in the bottom corner of a thousand websites. Now it’s an AI agent that resolves…
Stop falling for fixed-price solutions that don’t fit your business. Build something better that’s designed to serve you.