Retro's Field Notes

brain dumps from a
salesforce admin

no polish. just thoughts.

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I'm thinking out loud!

Random thoughts, lessons learned, things that annoy me, and stuff worth remembering.

The org wiki says every flow is documented.

Walked through ten today.

Seven flowed into nothing.

The real documentation lives in a Slack channel with one reply from six months ago.
Salesforce is reducing certificate lifespans from 200 days down to 47 by 2029.

Forty-seven days.

I set my oven timer to 47 minutes once. Forgot about it, walked back in to a smoke alarm that'll haunt me for years.
2020: Customer 360 Audiences
2021: Salesforce CDP
2022: Genie Customer Data Cloud
2023: Data Cloud


Me in every customer meeting:

"Just to make sure we're all talking about the same thing..."

At this point, half of my meeting prep isn't architecture or demos...
Configured everything.

The agent, the permissions, the triggers, the whole thing.

Hit activate.

Nothing happened...
Salesforce is retiring SOAP API login() in Summer '27.

Another reminder that every integration eventually becomes archaeology.

Somewhere out there, a developer is about to discover...
Salesforce just signed a definitive agreement to acquire Fin.

Formerly Intercom. The chat widget in the bottom corner of a thousand websites. Now it's an AI agent that resolves...
Salesforce Q1 revenue: $11.12 billion. Up 13% year over year.

Benioff says agentic AI is the growth engine. Agentforce alone passed $1 billion in annual run rate.

Half of those...
He said it like that settled everything.

Checked deployments... Nothing.

Checked flows... Found one named "Final_v3_Updated_NEW." Not promising...
Salesforce announced Quip is going away.

No one reacted.

Not because they didn't care about it...